Here's an article from the San Jose Mercury News about how two environmental groups are protecting the environment the right way - via the market process. The gist is that the groups are purchasing fishing permits from fisherman in an attempt to protect the seafloor off the California coast. Rod Fujita, a marine ecologist with Environmental Defense in Oakland, states is well by saying "People respond to economic incentives. The solution is not to blame or punish them but to provide incentives for stewardship, not exploitation."
HT Cantillon's Paradise